The Daring: why they matter

Meet amazing people, daring to reshape industries
Olga
HR Director - Eugin
Carlos & Kevin
Co-Founders - Bonus Studio
Pilar
Founder - Gogotechy
Marc
Co-Founder - Axyom
Inma
Co-Founder - Cenarte
Omar
Co-Founder - Docline
Manuel
Partner - DirAction
Olga
HR Director - Eugin
Carlos & Kevin
Co-Founders - Bonus Studio
Pilar
Founder - Gogotechy
Marc
Co-Founder - Axyom
Inma
Co-Founder - Cenarte
Omar
Co-Founder - Docline
Manuel
Partner - DirAction

We believe that better businesses create better societies. Kaatch exists to partner with the visionaries and builders reshaping our world, the ones who dare to imagine what could be.
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We work alongside brands, founders, and intrapreneurs who are fundamentally changing how we live. The Daring is where we honour them.

Here you will find their stories. Not ours. Not why you should choose Kaatch. But why they matter. Because everything begins with them, and everything we do is for them.

Olga

Reshaping motherhood 

“Our mission at Eugin is to help make the dream of motherhood come true, and the ones who truly make it possible are the people who make up the group. They are the ones who bring ideas, energy, and drive every day. Without their talent, commitment, and teamwork, we would be just a brand; thanks to them, we are a project with purpose, heart, and a future.”

Olga Bautista, HR Director

Motherhood and the society

Fertility is where demography, health, and hope intersect. In many developed countries, birth rates have fallen well below the replacement level of 2.1 children per woman; some hover closer to 1.3–1.5. At the same time, the WHO estimates that roughly 1 in 6 people of reproductive age experiences infertility at some point in their life. The result is a growing gap between the desire to become a parent and the biological reality.

This is why assisted reproductive technologies have grown into a market worth tens of billions of dollars globally, with cycles of IVF and related treatments increasing year after year. But behind each procedure is not a number; it is a story: of delayed parenthood, medical hurdles, or social change. Clinics like Eugin do more than provide medical interventions. By combining science with psychological support and long‑term care, they help families exist that otherwise might never have been born—changing the trajectories of individuals, and in aggregate, the demographic future of entire societies.

Why They Matter

Eugin works to make the dream of motherhood possible for more people, with science grounded in empathy and respect. By supporting patients through one of the most emotional journeys of their lives, they don’t just offer treatments—they help build families, hope, and futures that ripple through entire communities.

Inma

Reshaping hospitality

“We believe that creativity is the heartbeat of unforgettable experiences. Cenarte exists to partner with visionaries who understand that true transformation happens when culture, art, and human connection converge in Andalusia and beyond. We craft meaningful moments, curate extraordinary spaces, and celebrate the makers who dare to go further because we remain deeply in love with what we do.”

Inmaculada Cárdenas, Co-Founder & General Director

Hospitality and the society

Hospitality is one of the world’s quiet economic engines. Before the pandemic, travel and tourism contributed about 10% of global GDP and supported over 300 million jobs worldwide. After a historic collapse in 2020, international tourist arrivals have rebounded to near pre‑COVID levels, and in many cities, hotel occupancy and restaurant bookings are again brushing historic highs.

But hospitality is about more than headcounts and room nights. It is a first employer for millions of young people and migrants, a lifeline for local supply chains, and the setting for life’s milestones, weddings, farewells, deals, reunions. Projects like Cenarte matter because they treat these spaces not just as businesses but as cultural and emotional infrastructure. In a world that is increasingly mediated by screens, carefully designed restaurants, hotels, and venues remain some of the last places where strangers become communities and a city’s personality is felt, not just seen.

Why They Matter

Cenarte elevates hospitality as a craft that blends culture, care, and experience, not just service. By investing in how spaces feel, how guests are welcomed, and how teams work behind the scenes, they create places where people connect, slow down, and feel looked after in an increasingly rushed world.

Pilar

Reshaping education

“Gogotechy is a platform that guides and prepares people to access meaningful careers in tech companies in a fair, transparent, and truly attainable way. We demystify the hidden rules of recruiting and bridge the gap between what universities teach and what employers actually expect. Our mission is to empower a new generation of professionals to take ownership of their future while bringing greater diversity, purpose, and humanity into the companies shaping our everyday lives.”

Pilar Alfonso, Founder and CEO

Education and the society

Education is supposed to be the great equalizer, but the numbers tell a more complicated story. The global education market is measured in the trillions, and EdTech has grown into a sector worth hundreds of billions. Yet surveys from major employers routinely report that more than 70% struggle to hire people with the right skills for open roles, even as youth unemployment in some regions sits above 20%.

In technology and tech‑adjacent roles, that gap is even sharper. The EU has spoken of a digital skills shortage affecting millions of positions, and in the US, demand for tech talent has outpaced traditional university pipelines for years. Gogotechy steps into this mismatch. By decoding how hiring really works at big tech firms and fast‑growing startups, and guiding early graduates and career shifters through each step, it turns abstract “education” into concrete mobility: actual job offers, better paychecks, and a more diverse generation entering the companies that shape our digital lives.

Why They Matter

Gogotechy makes access to meaningful careers in tech fairer and clearer, especially for graduates and career shifters who are often left out of the “unwritten rules” of hiring. By translating industry expectations into practical guidance and support, they help people claim better jobs, more stable futures, and a more diverse, human tech ecosystem.

Manuel

Reshaping consulting

“At DirAction, our mission is to ensure our clients’ strategy doesn’t remain just on paper. We turn strategic visions into concrete transformation initiatives, bringing method, management, execution discipline , and sustainable results. DirAction is built to attract and consolidate a team of seasoned professionals highly committed to the real transformation of their clients."

Manuel Pereyra, Managing Partner

Consulting and the society

Strategy is easy to write and hard to execute. Global management consulting generates over $300 billion annually, yet multiple studies show that up to 70% of strategic initiatives fail to deliver their expected results. Not because the strategy was wrong, but because execution broke somewhere between the boardroom and daily operations.

Organizations struggle with alignment, ownership, governance, and the discipline required to translate ambition into measurable progress.
Transformation programs stall. KPIs drift. Energy dissipates.
DirAction operates exactly in that gap.

They don’t redefine strategy they operationalize it. By embedding structured execution models, decision-making cadence, and performance governance into the client’s day-to-day reality, they convert strategic intent into tangible outcomes. It’s not advisory theatre. It’s disciplined follow-through.
Where others hand over slides, DirAction stays until results materialize.

Why They Matter

Most companies don’t fail for lack of ideas, but because their strategy never makes it past the slide deck. A large share of strategic plans are only partially implemented, wasting time, talent, and investment. DirAction operates in that critical gap between decision and execution. By turning strategic choices into concrete, day‑to‑day habits and results, they help organizations use their resources better, grow more sustainably, and create more value for the people and communities they serve.

Carlos & Kevin

Reshaping content production

“Bonus Studio exists to turn ideas into agile, high-impact digital content that’s built for the way brands communicate today.  Our mission is to blend strategy, creativity, and in-house production to deliver diverse content ecosystems from a single shoot, discreet, and ready for every platform. Above all, we believe in people and young creative talent as the engine of every project, championing exclusivity, innovation, and a deeply human approach to audiovisual production.”

Kevin Takagi & Carlos Fesser, Co-founders

Content production and the society

The stories that fill our feeds are no longer a side show; they are the main stage. The global media and entertainment industry is worth well over 2 trillion dollars, and digital advertising alone surpassed 600 billion dollars annually, taking more than half of total ad spend worldwide. The average internet user now spends around 6–7 hours online each day, with short‑form video and social content eating a growing share of that time.

For brands, this isn’t just about “being present” on platforms; it’s about producing an always‑on stream of visuals that can stand out in a swipe‑first world. That is where production studios like Bonus Studio matter. By compressing strategy, creativity, and execution into agile, social‑native shoots, they help companies keep pace with an attention economy in which a few seconds of compelling content can be the difference between obscurity and relevance.

Why They Matter

Bonus Studio creates digital content that meets people where they actually are: on social platforms, in fast, visual formats that feel real and relevant. By helping brands tell better stories more creatively and efficiently, they shape the culture we consume every day and open doors for young creative talent to thrive.

Marc

Reshaping cybersecurity

“Axyom exists to make cybersecurity human, not just technical. Our mission is to turn the noise of the open internet into clear and actionable protection for the people who build businesses, make decisions under pressure, and need to turn chaos into a plan. We reveal what is exposed, what to do first, and how to absorb the impact, including cyber insurance, without friction.Our team blends security, engineering, and insurance expertise so protection is not only smart, but fast, practical, and deeply human.”

Marc Torrents, Co-Founder and CEO

Cyber Insurance and the society

The global economy now runs on code, and the cost of that dependence is visible. Estimates put the annual impact of cybercrime in the trillions of dollars, with projections rising toward 10 trillion by the end of the decade if current trends hold. Ransomware attacks on hospitals, city governments, and critical infrastructure have forced service shutdowns, delayed surgeries, and even disrupted fuel and food distribution.

Unsurprisingly, cybersecurity itself has become a massive industry, with global spending on cyber solutions surpassing 200 billion dollars a year and growing in double digits. Yet for many organizations, especially mid‑sized ones, the signal is lost in the noise: endless alerts, conflicting reports, and limited in‑house expertise. Companies like Axyom sit at this fault line. By turning chaotic signals from the open internet into a clear picture of “what’s exposed, what to do first, and how to absorb the impact,” they help keep businesses, and by extension, jobs, savings, and public services, resilient in the face of invisible attacks.

Why They Matter

Axyom turns the chaos of online risk into clear, human‑centred protection for the people running businesses and making tough calls under pressure. By revealing what is exposed, what to do first, and how to absorb the impact without friction, they help keep the digital foundations of our society safer and more resilient.

Omar

Reshaping Healthcare

“At Docline Digital Hospital, we believe that taking care of your health shouldn’t be complicated. That’s why we work every day to make seeing a specialist doctor so easy and fast it’s almost hard to believe: no unnecessary travel, no endless waiting rooms, no losing time or peace of mind. Our mission is clear: for every person to be able to count on trusted professionals exactly when they need them, wherever they are. And for each person to be able to focus on what truly matters: living with more wellbeing, more security, and more peace of mind.”

Omar Najid, Co-Founder and CEO

Healthcare and the society

Few systems touch our lives as directly as healthcare. Globally, health spending accounts for roughly 10% of GDP, and in many OECD countries it’s closer to 12% of all economic activity. Yet access is still fragile: the WHO estimates that at least half of the world’s population lacks access to essential health services, and in Europe and the US, primary‑care waiting times can stretch from weeks to months.

The pandemic accelerated a structural shift. At the peak of COVID‑19, some health systems saw over 40% of consultations delivered remotely, and telehealth use has since stabilized at several times pre‑pandemic levels. That is the space Docline operates in: turning screens into front doors to care, shortening the distance between patients and professionals, and helping a system under pressure do more with the people and resources it already has.

Why They Matter

Docline helps make healthcare more accessible by bringing medical care closer to everyday life, using digital tools to shorten distances between patients and professionals. By simplifying access, follow‑up, and coordination, they reduce friction in the system so people can get the right care sooner and with greater peace of mind.

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